As the year is drawing to a close, it is that time again where you have to review how your marketing efforts have fared and whether or not you have to implement new ones and ditch some of the old strategies. So what are the hot marketing trends of 2013 that marketing experts forecast?
Niche Marketing
Since more real estate agents are finding it very hard to compete with those who are doing a ?one-size-fits-all? marketing approach, settling for a single niche and focusing all efforts there is becoming more practical. If you worry about losing on the other niches that you have penetrated, there is no need to cut them out altogether. Shift your marketing techniques to your chosen niche gradually and establish your own brand while maintaining the same strategies in your current niches. Who knows, this approach might just be the ticket to better performance next year.
Interactive Photography
Real estate property buyers are getting more demanding everyday as they seek to know everything about a property just by looking at it online. How better to engage them no less than 360 degree interactive images? Yes, you may present real estate through videos and virtual tours but these take a lot of time and resources. So the spotlight will be turned on the benefits of 360 degree photography next year as it offers cost-effective marketing solutions to agents.
Take a look at a 360 degree image of a property below taken with our own YouSpin Real Estate
Mobile Marketing
More than 50% of adult cellphone users are now accessing the Web so this figure is expected to double in 2013. If you don?t have marketing strategies for mobile yet, you need to make your real estate website compatible to all kinds of mobile devices now and start targeting these users. Again, we can go back to the importance of implementing 360 product animations that will work on smartphones, tablets and other gadgets. When these are properly put in place, your real estate property marketing is sure to soar high next year.
Source: http://youspin.co/blog/real-estate-internet-marketing-trends-in-2013/
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