INTRODUCTION
Firms do operate in dynamic environments, very competitive, where change occurs constantly and they must be prepared APRA, Having a management that is integrated with their human resource t to give way as the actions required to face what changes smoothly or disharmony originating in the organizational climate required to achieve the planned objectives.
Given this reality, especially the Venezuelan case where your scenario is turbulent, which has created uncertainty, risk, fear of investments and even the operation of enterprises, the issue can not be neglected in order to cope.
CONSIDERACIONESL, background, scope, IMPORTANCE
It is known that the management change is as old as the existence of firms. From the moment you appeared innovations within organizations, the entrepreneurial spirit of the human being there was huge potential to facilitate the exchange of technology, business, reduce costs: And while automating many processes to go, implementing new policies, which could be: purchase, delivery and payment, etc..
Of course there are many factors that occur in the environment that leads to change, as the state?s own policies, its programs, the economy, the intervention of foreign companies and their market share, technology.
In fact, technology is the engine of both the radical and the gradual change. It is precisely where they arise, the big questions and difficulties, such as: What technology to use?, How to manage change in systems?, How to change the behavior of people?.
It?s definitely worth considering as noted, that the efforts of change among businesses, could be from the very beginning of its existence, because as you start the same, every day they are making changes in line with existing needs within competitive market, and otherwise would be completely ineffective and unsuccessful companies.
There is no denying that the current economic and commercial revolution and the same uncertainty that we are living during the last decades. Made to create a global infrastructure accessible, low cost and universality, all businesses, however small. The changes are so large and important that it is urgent to identify markets that are being formed to help businesses large and small to recognize opportunities and threats to their businesses. It is also essential to estimate the size of these markets.
It indicates that these rapid growths that have arisen as a result of changes within organizations, is partly attributable to its force as a means of transformation, and innovation through communication, education and functions, and more recently as a tool for technological advances, which is nothing more than a way of doing business directly (between companies and between them and their customers) in which it makes available to the user (either buyer or seller) the innovator to ensure, among other advantages the quality of products or services. The same computer, Internet, electronic media play a decisive role in this that can not be ignored.
Of course, you have to bear in mind that technology changes daily within organizations is an evolving concept, which will lay the foundations of a new business in that geographic barriers, distance and time do not are an obstacle.
It is also known that many studies have shown that technological change is critical to set economic growth, and get right or wrong can have big consequences for the business, which is true in the business individual in the field of sectors and nationally.
It points toward the importance of the topic, Change Management is nothing more than a way of putting into practice the change or innovation in a structured company, provided involving organizational change in the way the company does things. Companies often need to change, motivated to face different challenges, which requires a radical transformation through small incremental improvements or initiatives to improve products and processes. Which means that as firms improve their skills on the management change, they will have greater opportunity to solve problems and also take advantage of new advances and technologies for the benefit of customers, shareholders, and often, employees.
It is said that regardless of the need to rise to the change, to consider the principles are the same.
Change hardest thing is to learn to think differently. This requires that owners and managers review their own ideas about the right way to run your business.
Change is closely related to innovation. If a company can not manage the process of change will not be able to innovate. For this reason, the management tools to manage change are relevant technology and innovation.
Due to the uncertainty that currently threatens the business environment is necessary to implement change management, it is not possible to survive in a hostile and competitive world. To which must do two things adapt and change the products and services they offer, and to adapt and change the ways we produce and deliver to the market. These two concepts are known respectively as product innovation and process innovation.
The change may occur in the equipment used to produce the product or service, or it could be the way in which the structure and process organization.
This new paradigm places companies in a world where knowledge is the one who leads to an improvement of their innovation capabilities, so that helps promote the effectiveness and efficiency of the organization in order to gain competitive advantage, since the they must anticipate the likely future for the purpose of their experiments, the consequences of their innovations, customer reactions.
Its implications are:
As a means of technology management helps manage both projects and resources to strategically develop the company.
This is the question of how we can more effectively manage the change process of our products and services, and ways in which they are produced and distributed.
Change without any sense of direction is unlikely to succeed. If you start without knowing where you are going is quite likely end up somewhere else.
Change is demanded from several different instances simultaneously.
Given this reality to be prepared for change, management must know that as you improve your skills on the management of change, allow your company to solve problems and seize new opportunities and technologies for the benefit of customers, shareholders, and often, employees. Sometimes change as we quote is driven by technology, sometimes there are other factors that promote change. But regardless of need will lead to change, the principles are the same.
Small and medium enterprises (SMEs) have many advantages when implementing change. They can react quickly, its owners are determined people and the staff is usually very loyal. However, it is not easy to manage change
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Source: http://www.e-jurnal.net/change-management/change-management-importance-and-scope-1138.html
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